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It is no secret that high street businesses up and down the country are struggling to survive in the face of increased competition from online providers and national companies based in out of town developments.

However, a firm of solicitors in Crewe is determined to do all it can to buck the trend by encouraging people to buy goods and services from local companies wherever they can and by showing their support for community groups and organisations who help to draw in visitors.

The first step in this quest has seen the firm enter a sponsorship deal with the town’s football club, Crewe Alexandra, under which the club will receive a cash injection in return for allowing the firm to advertise its services to fans on pitch-side boards and on the club’s social media.

Commenting on the tie-up, Managing Director of Step Legal Solicitors, Abid Hussain, says:

“As a local business which very much depends on the support of local people, we were keen to find a way of raising our profile as a specialist personal injury firm that is just as able to help you recover compensation following an accident as the bigger firms you see advertised on TV, but which is right here on your doorstep.”

“We thought long and hard about who to partner with as Crewe has so many great organisations committed to flying the flag for the town and who share our desire to ensure local businesses survive and flourish.”

“In the end, we decided on Crewe Alexandra because of the club’s loyal fan base and its commitment to embed itself in the local community via a series of initiatives, including its soccer centre which acts as a training ground for grassroots youth teams and as a meeting point for local social groups.”

Echoing Abid’s sentiments, the club’s commercial and marketing manager, James Beckett, adds:

“As an organisation that relies heavily on the partnerships that we forge with local people and on the sponsorship deals that we negotiate with local businesses, we understand better than most how important it is to have community support if you want to succeed.”

“That is why we are delighted to be joining forces with Step Legal Solicitors to highlight all that Crewe has to offer and to encourage people who live and work here to get behind local businesses like ours to ensure that, unlike other areas in the UK, our town and economy continues to grow and prosper.”

For more information about Step Legal, why not call into their offices on Nantwich Road for a face-to-face chat with their friendly staff? Alternatively, you can call them for free on 0800 195 6412 or visit their website at https://www.steplegal.co.uk/.

Anyone enquiring about a personal injury claim is entitled to a free initial consultation and can usually benefit from no win, no fee funding if their case is accepted.

The firm deals with all types of injuries, but is particularly experienced in the management of serious injury claims.

Recent successes include the recovery of £250,000 for a fork-lift truck driver who sustained a life-changing back injury in an accident at work and the recovery of £125,000 for a farm labourer who suffered a major brain injury following a road traffic collision.